Job Details

Vacancy: SMM Specialist for a bath complex in St. Petersburg. Requires 4+ years of experience, case studies with numbers, strategic planning skills. Remote work. Salary based on interview results.

We are building a new level bath complex in St. Petersburg. Not just 'another bathhouse', but a product with a strong concept, atmosphere, and a long brand life. Launching at the end of the year. The SMM task is to build an audience BEFORE opening and attract the first clients. Responsibilities: - Develop and implement SMM strategy - Create content plan - Assign tasks to videographer - Prepare photos/videos for publication - Manage social media accounts - Analyze and grow metrics - Write copy (posts, stories, scripts) Platforms: - Instagram - Telegram - VKontakte - YouTube (shorts + long videos) A videographer will shoot videos - you will manage the process and packaging.

4+ years of experience Case studies with numbers Strategic planning skills Understanding of the St. Petersburg market Experience in SPA / bath / country house niches Hypothesis generation Copywriting and storytelling Short video editing skills Initiative and mindset Bonus points: - Experience with zero-based launches - Understanding of the premium segment - Working with atmospheric content

Remote format Salary based on interview results