SMM Specialist

We are looking for an independent SMM specialist with strong content and marketing thinking to develop and implement an SMM strategy for an online school for children aged 7-14. Remote, salary up to 70,000 RUB.

Develop and implement an SMM strategy: audit current platforms, analyze audience and competitors, form positioning, content directions and social media development plan. Build a content production system: create content plans, rubrics, and regularly publish materials for Instagram, Telegram, and VKontakte. Adapt content to each platform's specifics. Create content independently: generate ideas, write texts and Reels scripts, create carousels and visuals, edit short videos, prepare Stories and interactive formats. Use the ready library of materials, videos, and student projects. Grow reach and attract target audience: find relevant formats, test hypotheses, create content that interests parents of children aged 7-14 and helps them get acquainted with the school. Work with warm-up and product promotion: through content, reveal the value of learning, show student results, address parents' questions and objections, promote free lessons, trial classes, and educational programs.

Experience in SMM from 1 year and a portfolio with strong cases, showing results: dynamics of reach, subscribers, and other metrics. Ability to independently develop an SMM strategy, create a content plan, and manage content from idea to publication. Understanding of content marketing: attract attention, build warm-ups, work with audience needs, and create posts for specific marketing tasks. Ability to create strong visual content: come up with short video scripts, edit Reels, design carousels, and work with visual presentation. Confident use of Figma/Canva, CapCut, and AI tools (ChatGPT and similar) for content creation and improvement. Ability to analyze results: understand why some posts work better than others, test hypotheses, and adjust strategy based on data. Self-sufficient and systematic: plan work, meet deadlines, propose solutions, and argue ideas. A big advantage is experience in EdTech, online education, or projects for children and parents.

Fully remote work format. Schedule 5/2 Moscow time, choose: 10:00-19:00 or 11:00-20:00. During adaptation and onboarding (1.5-2 months), motivation: payment up to 70,000 rubles. Ready library of photos, videos, and student works for content creation. Budget for necessary work services and tools. Opportunity to independently build SMM strategy, test ideas, and directly influence the development of the school's social networks. Trendy and strong product with a clear mission and real benefit for children. Open, young, and ambitious team. Transparent agreements on tasks, responsibilities, and expectations. Support from Project Manager, marketer, and school founder. Access to educational courses for your children and relatives.