SMM Specialist (Social Media Manager)

Plantic is seeking an SMM Specialist to manage social media for a gardening tools brand. Salary 70,000–100,000 RUB/month. Requires 2+ years of SMM experience.

Develop a unified content plan adapted for Telegram, VKontakte, Yandex Zen, Odnoklassniki, MAX. Ensure cross-posting and regular content publication. Manage social media: respond to comments, maintain communication with the audience. Find trends in social media, track current formats and implement/adapt them into the content strategy. Come up with creative ideas and non-standard formats to make the gardening tool topic interesting and engaging. Write scripts for videos, series, and short clips. Independently prepare videos and other content based on the content plan and ideas, if necessary – involve a videographer, designers, use AI. Select locations for shooting, prepare briefs, assign tasks to the team on site, direct shooting with employees or actors. Work with bloggers and influencers – selection, interaction, script approval, ad labeling.

2+ years of experience as an SMM specialist, including 1+ year in DIY, gardening, home goods, hobbies, or creative niches. Experience with Telegram, VK, Zen, OK, and other social networks end-to-end. Excellent command of mobile shooting and editing (e.g., CapCut, VN, captions). Ability to set up lighting, frame, and rhythm so that the product looks premium and desirable. High visual awareness and sense of aesthetics. Experience creating competent, structured, and lively texts. Proficiency in graphic editors / using AI capabilities to create quality visual content. Understanding the pains and needs of our target audience (from a beginner with a garden bed to the owner of a well-kept plot). Proactivity, ability to work in multitasking mode. Good analytical skills, understanding of metrics and their importance for various business tasks. Portfolio required. Desirable: ability to create content in real conditions (garden, plot, etc.). Desirable: ability to label ads or willingness to quickly learn and do it as part of responsibilities.

Contract with an individual entrepreneur (IP) or self-employed person. Desirable location in Moscow or Moscow region with the possibility to come for in-person discussions to the office once a week or once every 2 weeks. Payment from 70,000 to 100,000 RUB per month depending on experience and fit with our expectations.