SMM Specialist

SMM specialist for the mental health project 'Vnutri Spokoino' to grow social media reach, attract audience, and enhance brand recognition.

Vnutri Spokoino is a project about mental health and inner resilience, developing online workshops with psychologists and its own media. The SMM specialist will connect content with business metrics, grow reach through social media, attract new audiences, and strengthen brand recognition. Responsibilities include managing Telegram and other social media, developing SMM strategy and content plans, creating rubrics and formats, generating vertical content ideas, analyzing trends and competitors, working with social media analytics, setting tasks for editors/designers/editors, and collaborating with the YouTube team on video releases and podcast announcements.

Experience in 'soft' niches is especially valued.