SMM Specialist / Content Marketer

International dating sites for 45+ audience in the US, Canada, UK, and Western Europe seek an SMM specialist focused on live traffic and business results: followers → clicks → registrations → first purchases.

Responsibilities: - Develop and manage SMM strategy for several projects - Work with Facebook, Instagram, TikTok, X, and YouTube Shorts - Create texts, images, videos, voiceovers, and edits using AI tools - Write, edit, and adapt content in English - Create short vertical videos for Reels, Shorts, TikTok, and Stories - Find trends and news hooks in the English-speaking segment - Manage comments and audience messages, drive users to the site - Track the funnel from content to first purchase - Work with UTM tags and analytics by channels and formats - Test creatives, sections, offers, and posting times - Scale effective solutions and prepare reports with conclusions

Requirements: - 1+ year experience as SMM specialist/marketer - Practical experience managing at least three platforms from Facebook, Instagram, TikTok, X, and YouTube - Understanding of content-to-business metrics connection - Confident use of AI tools for content creation and adaptation - English from B1 - Understanding of algorithms and specifics of different social networks - Skills with metrics: reach, engagement, CTR, clicks, registrations, and purchase conversion - Independence, initiative, and ability to manage multiple projects simultaneously Nice to have: - Experience promoting international or English-language projects - Experience in dating, lifestyle, or related niches - Experience with paid traffic on TikTok and Facebook - Cases with measurable results - Portfolio with examples of accounts, posts, and videos

Conditions: - Freedom in choosing tools and formats - Focus on results, not number of posts - Payment for AI tools and services needed for work