SMM Manager

SMM Manager at BOHOANN, a St. Petersburg jewelry brand. Salary from 70,000 RUB, partially remote. Create lifestyle content for Instagram, Telegram, VK, work with PR, build funnels.

BOHOANN is a St. Petersburg jewelry brand founded in 2011. It creates capsule collections of handmade jewelry from precious metals and natural stones, with attention to texture, sculptural form, and weight. Responsibilities: — Shoot lifestyle content independently: Reels, Stories, jewelry in looks and everyday life, in a way that makes people want to save and share. — Manage Instagram, Telegram, and VK as a single ecosystem: without duplication, with logic and distinct goals for each platform. — Come up with brand posts and special projects and bring them to publication without waiting for a brief. — Work closely with PR: turn collaborations and joint projects into content. — Build content funnels: for email list growth, attracting stylists, sales, etc. — Look at numbers and adjust strategy based on data, not feelings.

— Able to shoot viral Reels and lifestyle content. — Has a sense of style. — Experience in fashion or lifestyle is required. — Writes in a non-template way. — Works confidently in Figma for post design and layouts. — Comes up with ideas proactively, does not wait to be asked. — Understands analytics and can work with it.

Location: St. Petersburg, partially remote. Salary: from 70,000 RUB — discussed individually.