SMM Manager for Personal Brand

Looking for a strong, independent SMM manager to develop a personal brand on Instagram and Telegram for an Executive Partner working with executives and business owners. 6 posts per week, strategy, content creation, analytics. 2+ years experience required.

Develop a personal brand in Instagram and Telegram for an Executive Partner (coach, mentor, business architect) who works with executives, business owners, and top managers. Goal: increase brand awareness, trust, attract quality target audience and potential clients. Focus on reach, engagement, audience quality, and real target actions. Responsibilities: • Develop SMM strategy and monthly content plan. • Analyze results weekly and adjust the plan. • Independently search for topics, trends, news hooks, and new formats. • Propose and test content hypotheses. • Create 6 publications per week: Instagram (posts, Reels, Stories, carousels) and Telegram (expert and engaging posts). • Write scripts, texts, create visuals, edit, and adapt content for each platform. • Work with target audience: research executives and entrepreneurs, monitor topics and problems, find relevant accounts and communities, engage with comments and reactions, analyze competitors and related experts, find opportunities for organic growth. • Analytics: track reach, views, ER, saves, reposts, comments, dynamics, audience quality, transitions, and target actions. Provide insights: what happened → why → what worked → what to change. • Organize work: materials for approval at least 1 day before publication, self-control of content calendar and deadlines, no missed publications due to forgetfulness or poor organization, no need for constant supervision, at least 5 meaningful suggestions for project development per month.

• 2+ years of SMM experience. • Experience managing Instagram and Telegram. • Experience with personal brands, experts, or entrepreneurs. • Portfolio of 3+ projects. • Ability to create texts, Reels, videos, and visuals. • Understanding of analytics and Instagram/Telegram mechanics. • Ability to research target audience, test hypotheses, and work with metrics. • Confident use of AI tools, including ChatGPT. • Tools: Canva/Figma, CapCut/Premiere/DaVinci, Instagram Insights, Telegram Analytics, Google Analytics/UTM, Notion/Trello/Asana or similar. Personal qualities: Responsible → systematic → independent → proactive → thoughtful → detail-oriented. Not suitable for 'give me a task — I'll do it' approach. Need someone who notices opportunities, proposes solutions, and is interested in results. Meaningless follower growth and formal social media management are not of interest.

Remote work. Part-time or full-time not explicitly stated. Salary not specified.