SMM Manager (focus on vertical formats)

SMM Manager for Lifehacker, focusing on vertical video formats (Reels, TikTok, Shorts). Full management of Instagram and Telegram channel, content creation, analytics. Remote or Moscow office. Salary discussed individually.

Tasks: — Full management of Lifehacker's Instagram and account development, responsibility for KPIs and reporting; — Creation of 5–6 Reels per week, approximately 20–25 videos per month: finding topics and angles, coming up with hooks, writing scripts, shooting and editing; — Repackaging materials from the website and other Lifehacker platforms for Instagram; — Working in Figma with ready-made templates (some texts and visuals can be taken from other channels or ready materials); — Tracking trends and formats of various social networks, proposing new rubrics, mechanics and ideas; — Full management of the Telegram channel 'Postelny Rezhim': planning and preparing content, community development and working with metrics; — Responding to subscribers in comments and maintaining constructive discussion; — Collecting statistics, preparing reports, analyzing results and formulating hypotheses for platform development; — Participation in brainstorms and team planning meetings.

— Commercial experience with Reels, TikTok, Shorts or other short vertical video formats; — Ability to create full-cycle videos: find topic and angle, formulate hook, write script, select video content, shoot and edit; — Advanced proficiency in editing software and high speed of work. Specific program is not important; currently the team uses CapCut; — Creativity, visual awareness and ability to find ideas with viral potential; — Understanding of algorithms of Instagram and other social networks; — Ability to work with metrics and analytics: evaluate content effectiveness, find reasons for growth and decline, and formulate hypotheses based on data; — Experience with LiveDune or other statistics collection services; — Confident Figma skills and ability to work with ready-made templates; — Competent Russian language and ability to adapt large materials for short social media formats; — Independence, responsibility and readiness to be responsible for the platform as a whole, not just for individual publications; — Basic knowledge of copyright, advertising law and media law; — Commercial experience with brands, companies or other projects (experience limited mainly to running a personal blog will not be suitable for this position); — Experience in media will be an advantage; — Experience in growing accounts with recommendation algorithms from scratch or from a small base will be an advantage; — Experience in independently managing a platform and responsibility for its KPIs will be an advantage.

— Salary discussed individually with the successful candidate; — Employment according to the Labor Code of the Russian Federation; — Schedule 5/2, Saturday and Sunday are days off; — Remote work or work in a comfortable office in central Moscow; — Voluntary medical insurance and corporate psychologist assistance; — MacBook and other gadgets if needed for work.