SMM Lead (iGaming)

SMM Lead for online casino product, remote, Russian-speaking market. Full-time.

Develop social media and brand community Build strategy, processes, and SMM team Create content and launch engagement mechanics Manage SMM specialists, moderators, and contractors Launch promo campaigns, contests, collaborations, and special projects Develop a recognizable brand voice Analyze reach, engagement, community return, and product transitions Work with design, retention, product, and support teams

Experience in SMM for 3+ years, including 1+ year in iGaming Experience in B2C online casinos and/or product teams Understanding of player interests and behavior, specifics of bonuses and promo campaigns Experience developing content strategy and tone of voice Ability to write texts, create mechanics, and prepare briefs for designers and video production Experience managing employees or contractors Strong written Russian Knowledge of platforms: Telegram, Instagram, TikTok, YouTube, X, Threads, Discord, Reddit, etc. Work with analytics: LiveDune, Popsters, TGStat, Telemetr, UTM tagging Ability to compile SMM reports: plan/fact, dynamics, conclusions and proposals Experience producing shoots, basic shooting and editing Reels/TikTok/Shorts Portfolio with examples of content, implemented projects, and results with personal contribution Bonus: B2C/B2B brand communication experience, brand mascot creation, organic content distribution cases, UGC work, creator/partner base, confident use of AI tools

Fully remote Time zone: Cyprus ±2 hours Candidates from Russia and Belarus are not considered