SMM and Targeting Specialist for Personal Trainer

Remote SMM and targeting role for a fitness trainer's Instagram (19.5k followers) in Minsk, focusing on lead generation for personal training sessions.

Seeking a specialist to manage the Instagram account of a fitness trainer. The account has 19.5k followers and 287k views over the last 30 days. Goal: generate leads for personal training sessions via Telegram and direct messages. Responsibilities: • Optimize the profile: highlights, covers, and 2 pinned posts • Content creation: 4–5 Reels per week, daily stories, scripts and editing based on our provided material, texts with a call to action to book a training session. Filming is provided by us. • Targeted advertising: use Meta Ads Manager (not just the 'Promote' button), objective 'Messages', geo-located in Minsk, 3–4 creatives, weekly report on spend, leads, and cost per lead.

• 1–2 case studies in services (fitness, beauty, studios) with data: budget, leads, cost per lead • State your monthly rate separately for management and for targeting • Indicate how many projects you currently manage • Applications without case studies will not be considered.

Remote work, 1-month trial period with potential for extension based on results. Payment negotiable per month, management and targeting are priced separately. Ad budget is paid separately.