Senior User Acquisition / Growth Marketing Manager — Mobile Game

Senior User Acquisition / Growth Marketing Manager for a mobile game. Salary negotiable. Remote. Full-time / part-time / freelance / consulting. Build mobile game marketing from scratch, set up MMP, analytics, UA campaigns and evaluate CPI, CAC, LTV, ROAS.

We already have a finished product, team and ad creatives. We are looking for a specialist to help build mobile game marketing from scratch and find a working user acquisition economy. What to do: - Conduct an initial product audit and define key marketing metrics. - Help choose and set up an MMP (AppsFlyer, Adjust, Singular or similar). - Build an analytics and ad traffic attribution system. - Determine priority channels, geos and audiences for testing. - Launch the first User Acquisition / Performance campaigns. - Analyze CPI, CAC, LTV, Retention, ROAS, Payback and other key indicators. - Determine which channels and ad bundles should be scaled. - Based on data, propose product changes that can improve key metrics. - Form a clear plan for further promotion and scaling.

Important: - Experience in User Acquisition / Performance / Growth Marketing. - Experience with mobile games. - Hands-on experience buying mobile traffic. - Good understanding of CPI, CAC, LTV, ROAS, Retention, Payback and unit economics. - Experience with MMP and mobile attribution. - Ability to independently create, launch and analyze marketing tests. - Ability to work not only with advertising, but also with product analytics. Nice to have: - Experience with casual / puzzle / hypercasual / hybrid-casual games. - Experience launching a mobile product to market from an early stage.

Salary: negotiable. Work location: remote. Employment: full-time / part-time / freelance / consulting — ready to discuss.