Senior UA Manager

Senior User Acquisition Manager for a mobile multiplayer online game (live service). Own Facebook and TikTok channels, scaling to profitability, and own tracking and attribution across all networks.

— Manage buying on Facebook and TikTok for Android and iOS: campaign structure, bids, optimizations, scaling without losing profitability — Allocate budgets between geos and platforms based on audience quality and profitability, monitor spending pace — Run tests every 2 weeks: creatives, audiences, attribution windows, optimizations — Test creatives in your networks with a colleague and in-house team: hypothesis, test, evaluation by player quality, not just CTR and CPI, burnout control — Own tracking across all networks: SDK events, AppsFlyer, postbacks, SKAN, AdAttributionKit, and AEM on iOS — Reconcile ad accounts, AppsFlyer, and internal analytics; find anomalies, integration errors, and fraud — Calculate cohort profitability, distinguish fact from forecast, and turn off what does not become profitable

— 4+ years in mobile game UA, with numbers from your campaigns: initial situation, your actions, result — Experience with budgets of $100k+ per month per channel — Deep hands-on expertise in Meta Ads for apps on Android and iOS: auction, campaign structure and learning, optimization for purchase and value, scaling limits — Practical experience in TikTok Ads for apps — Deep understanding of tracking and attribution: MMP, SDK events, postbacks, iOS (ATT, SKAN, AdAttributionKit, AEM) — English from B2

— Freedom to make decisions and a high level of responsibility — Fast iterations and minimal bureaucracy — ideas can be implemented without long approvals — Flexible schedule and remote work possibility — Medical insurance (DMS)