Senior UA Manager

Senior UA Manager for mobile multiplayer online game (RIORISE), 35k daily online, 2M MAU, servers in 50 geos. Responsible for Facebook and TikTok ads, scaling to profitability, tracking and attribution. Remote, flexible schedule, DMS.

— Manage buying on Facebook and TikTok for Android and iOS: campaign structure, bids, optimizations, scaling without losing profitability. — Allocate budget between geos and platforms based on audience quality and profitability, monitor pace of spending. — Set tests every 2 weeks: creatives, audiences, attribution windows, optimizations. — Test creatives in your networks with a colleague and in-house team: hypothesis, test, evaluation by player quality, not only CTR and CPI, control burnout. — Responsible for tracking in all networks: SDK events, AppsFlyer, postbacks, SKAN, AdAttributionKit and AEM on iOS. — Reconcile ad accounts, AppsFlyer and internal analytics, find anomalies, integration errors and fraud. — Calculate profitability by cohorts, distinguish fact from forecast, and turn off what is not profitable.

— From 4 years in UA for mobile games, with numbers from your campaigns: initial situation, your actions, result. — Experience with budgets from $100k per month per channel. — Deep hands-on expertise in Meta Ads for applications on Android and iOS: auction, campaign structure and learning, optimization for purchases and value, scaling limits. — Practical experience with TikTok Ads for applications. — Deep understanding of tracking and attribution: MMP, SDK events, postbacks, iOS (ATT, SKAN, AdAttributionKit, AEM). — English from B2.

— Freedom of action in decision-making and high level of responsibility. — Fast iteration and minimum bureaucracy - ideas can be implemented without long approvals. — Flexible schedule and possibility of remote work. — Health insurance (DMS).