Senior UA Manager

Riorise, mobile multiplayer online game, seeks Senior UA Manager to own Facebook and TikTok acquisition, tracking, and attribution.

Manage Facebook and TikTok acquisition for Android and iOS: campaign structure, bids, optimizations, scaling without losing profitability. Allocate budget between geo and platforms by audience quality and profitability. Run tests every 2 weeks: creatives, audiences, attribution windows, optimizations. Test creatives with colleague and in-house team. Own tracking across all networks: SDK events, AppsFlyer, postbacks, SKAN, AdAttributionKit, AEM on iOS. Reconcile dashboards, AppsFlyer, and internal analytics; detect anomalies, integration errors, and fraud. Calculate profitability by cohorts, distinguish fact from forecast, disable unprofitable campaigns.

4+ years in UA for mobile games, with performance metrics. Experience with budgets from $100k per month per channel. Deep hands-on expertise in Meta Ads for apps on Android and iOS: auction, campaign structure and learning, optimization for purchase and value, scaling limits. Practical experience with TikTok Ads for apps. Deep understanding of tracking and attribution: MMP, SDK events, postbacks, iOS (ATT, SKAN, AdAttributionKit, AEM). English B2+.

Freedom of decision-making and high responsibility. Fast iterations, minimal bureaucracy. Flexible schedule and remote work option. Medical insurance (DMS).