Senior UA Manager (AI-driven) | B2C-subscriptions, US Market

Senior UA Manager for B2C subscriptions in the US market, fully remote, full-time, B2B contract. Requires 3+ years of Paid UA experience, personal budget responsibility, web-to-web funnels, Meta Ads expertise, AI tools, and US/EU market experience.

Launch, optimize, and scale campaigns in Meta Ads and Google Ads for web-to-web funnels (quiz → paywall → on-site payment). Make decisions on scaling or pausing campaigns based on ROAS, CPA, payback, and cohort LTV. Test new 'creative + funnel' combinations in close collaboration with the creative team. Build and implement own AI tools and automations: scripts, dashboards, rules, agents.

● 3+ years of hands-on Paid UA experience, with at least 1 year personally responsible for ROI (ROAS/Payback). ● Experience managing personal advertising budgets. ● Required experience with web-to-web funnels. ● Hands-on experience launching ads in Meta Ads within the last 3-6 months. ● Deep understanding of LTV, cohort analysis, and payback models as a basis for decisions. ● Own AI tools or automations. ● Experience with B2C subscriptions (Health, Utilities, or similar niches) in the last 2 years. ● Strong product or in-house experience in the last 1-2 years, successful experience in US/EU markets. ● Nice to have: experience in Health (telemedicine, weight loss) or Utilities (privacy/security).

● Work on modern B2C products for the American market in combination with AI. ● Fully remote format in an international team. ● Full company payment for all work subscriptions and specialized AI software. ● Opportunity to influence marketing, budget scaling, and launch of autonomous tools and agents.