Job Details

WN Talenys is looking for a Senior Traffic Manager / Performance Marketing Specialist to launch and scale paid traffic. Hands-on role focusing on Google Ads, Meta Ads, TikTok Ads, and more. Remote work, salary discussed during interview.

As a Senior Traffic Manager / Performance Marketing Specialist, you will be a key player and driver in launching paid traffic under the guidance of the Traffic Lead. This is a hands-on role focused on launching and scaling advertising accounts from scratch, testing new games and hypotheses, and bringing channels to stable, scalable GMV. Responsibilities: Media Planning and Budget Control: Develop plans for new games, allocate budgets across channels and markets, and optimize performance metrics (CPA, ROAS, CAC, purchase volume) daily. Launch and Scaling: Technical launch of campaigns from scratch, management and scaling of advertising campaigns in Google Ads (Search, Performance Max), Meta Ads, TikTok Ads, Snapchat Ads, managing traffic acquisition in agency accounts, and bringing new products to stable economics in US/EU/LATAM. Creative Strategy and Performance Analysis: Develop technical specifications for UGC and video creatives, test them, and conduct in-depth analysis of effectiveness (CTR, CVR, CPA) for continuous content updates in collaboration with the designer/content team. Hypothesis Testing and Analytics: Analyze performance by country and audience, identify growth opportunities, scale best solutions, conduct A/B tests, and work with product metrics in GA4/BI systems to improve the funnel and increase marketing's contribution to GMV.

Experience in performance marketing within the gaming segment for over 4 years. Proficient in advertising platforms: Google Ads (+Google Ads Editor), Meta Ads Manager, TikTok Ads, Snapchat Ads. Experience managing international campaigns (US, EU, LATAM) and working with large budgets. Experience with analytics tools: Google Analytics 4, Yandex.Metrica, Metabase, Power BI, and Excel/Google Sheets at a good level (pivot tables, formulas). Soft Skills: Structured thinking, ability to collaborate with product managers and designers, strict adherence to KPIs.

No location restrictions, remote work format. Salary to be discussed during the meeting or in correspondence.