Senior SEO Specialist (iGaming)

Senior SEO Specialist (iGaming) with salary from 240,000 RUB. Remote, international projects, opportunity to grow to team lead.

Development of projects in the gambling/betting niche: ranking from scratch and improving performance on existing domains. Working with a multi-GEO strategy: understanding regulatory nuances, linguistic and cultural features of different markets (Tier-1: US/CA/AU/DE, Tier-2: LatAm, Tier-3: CIS/Africa/Asia etc.). Building and maintaining a network of satellite sites (doorways, review sites, article sites) for specific GEOs and brands. Working with mirrors and domain rotation under blocking risks (search engine sanctions, legal restrictions). Technical SEO audits, dealing with indexing in a highly moderated niche. Analyzing and optimizing UX: behavioral metrics, page structure and usability, conversion paths. Link building without risk to the main domain: managing PBN, donor networks, exchanges (Sape, Miralinks and similar). Clustering semantics for gambling/betting topics, working with commercial and near-gray queries. Optimization for AI search results (GEO/AEO) for gaming brands. Regular monitoring of positions, traffic, and indexing; reporting on key metrics. Participating in developing promotion strategies when clients enter new markets.

Experience in SEO from 3 years, with mandatory experience specifically in iGaming/betting: developing projects, not just maintaining them. Understanding specifics of at least 2-3 different GEOs (regulatory, payment peculiarities, competitive environment, target audience mentality). Practical experience in creating and scaling satellites/site networks for gambling topics. Experience with high-risk domains: understanding how to avoid deindexing and bans, working with mirrors. Proficiency in analytics (GA4, Yandex.Metrica, Ahrefs) and technical tools (Screaming Frog, GSC, Yandex Webmaster, etc.). Experience in semantic clustering (Rush Analytics, Topvisor) and working with Wordstat/Key Collector. Understanding E-E-A-T principles as applied to the YMYL niche and specifics of strict search engine filters. Experience in link building in the gambling niche without risk to the project. Proactivity and independence: a person who seeks growth points themselves, not waiting for instructions.

Remote work format, flexible start of the day. International projects. Transparent motivation system, influence on income. Opportunity to grow to team lead of the iGaming direction. Minimal bureaucracy, fast decision-making. Opportunity to attend industry conferences and trainings.