Senior Product Manager

Senior Product Manager at Acronis in Serbia. Define and own product vision for Partner Marketing capabilities in a global cyber protection company.

Define and own the product vision, strategy, and roadmap for Partner Marketing capabilities within the Partner Portal and unified partner console. Own and continuously optimize the end-to-end partner marketing journey, from campaign discovery and planning through content creation, execution, engagement, measurement, and optimization. Build AI-powered marketing experiences that help partners identify the right campaigns, audiences, channels, content, and next-best marketing actions based on their profile, business goals, performance, and customer opportunities. Develop intelligent campaign creation and recommendation capabilities, including AI-assisted campaign planning, content and asset recommendations, audience selection, messaging, and campaign optimization. Drive the evolution of multichannel marketing automation capabilities across email, social media, landing pages, digital campaigns, and other partner-facing channels. Own the evolution of the Partner Content Hub, enabling partners to discover, personalize, and activate relevant marketing and sales assets through intelligent search, recommendations, and AI-assisted content experiences. Build scalable self-service tools that allow partners to create and execute effective marketing activities with minimal manual effort or specialized marketing expertise. Develop partner engagement and gamification capabilities that use personalized journeys, challenges, tasks, incentives, achievements, and recommendations to increase participation and adoption across the Partner Program.

5+ years of product management experience, preferably with B2B marketing technology, marketing automation, partner ecosystems, digital experience, or business platforms. Strong understanding of B2B marketing journeys, including campaign planning and execution, audience segmentation, demand generation, content activation, lead generation, and performance optimization. Experience with marketing automation and multichannel campaign capabilities across email, social media, landing pages, digital content, and related channels. Proven experience owning complex digital products or platforms from strategy and discovery through launch, adoption, and continuous improvement. Strong understanding of AI-enabled marketing experiences, including generative AI, recommendation systems, intelligent content discovery, personalization, campaign optimization, and next-best-action scenarios. Experience designing data-driven and automated workflows that simplify complex marketing processes and increase adoption and business outcomes. Ability to translate complex marketing and business requirements into intuitive, scalable product experiences. Strong analytical mindset and ability to define product KPIs, evaluate business impact, and use data to drive prioritization and product decisions. Proven ability to influence and align stakeholders across Marketing, Sales, Product, Engineering, Data, Operations, and other business functions. Ability to operate with a high degree of ownership and ambiguity, proactively identify opportunities, and drive initiatives across organizational boundaries. Excellent written and verbal communication skills in English.

Global A-Team environment High-growth, fast-paced environment Innovation, accountability, and impact culture Equal opportunity employer.