Senior Growth Marketing Analyst (Mobile Apps)
SonderAds seeks a Senior Growth Marketing Analyst (Mobile Apps) for remote work from Europe, Asia, Georgia, or Serbia. Full-time 5/2, fixed net salary based on expertise. Focus on data analytics, paid traffic acquisition, and app monetization.
Role focus: — Help the business find growth points in traffic acquisition (in-app, social, web) and in the development of apps with ad monetization. — Develop and improve algorithms for automating traffic acquisition and influence product metrics of own apps. — The role assumes a high level of autonomy in leading key analytical directions, direct interaction with company owners and the analytics team, and preparation of reports and recommendations that influence strategic business decisions.
Requirements: — 7+ years of experience in data analytics. — Experience in mobile app analytics and ad mediation for apps with ad monetization: understanding of mediation platforms, ad networks, waterfall/bidding logic, eCPM, fill rate, ARPDAU, impressions, ad revenue, and the impact of ad monetization on product metrics. — 4+ years of experience with digital marketing, performance marketing, paid acquisition, or growth marketing. — Deep expertise in key acquisition and product metrics and their practical application: LTV, ROAS, ROI, CPA, CPC, CPM, CPI, CTR, CR, retention, ARPU, etc. — Experience with cohort analysis, ad hoc analysis, experiment evaluation, and hypothesis testing. — Ability to find non-obvious insights in data and turn them into concrete business recommendations. — Experience with MMP, attribution, and tracking tools: Adjust, Voluum, Amplitude, Mixpanel, Firebase, or similar platforms. — Experience with SQL for ad hoc analysis, data extraction, and modeling. — Knowledge of Python or R for analytics, automation, and modeling. — Understanding of marketing attribution, tracking, conversion measurement, and data quality principles. — Skills in creating and building reporting and dashboards in BI tools (Looker). — Experience with BigQuery and other modern data stack tools: GitLab, Docker, Google Cloud (Container Registry, Workflows, Cloud Run). — Experience with large data volumes and ability to independently build analytical logic. — Strong analytical skills and systems thinking. — Attention to detail, high level of self-organization, and responsibility for results. — Ability to clearly communicate technical conclusions to non-technical teams. — Higher education in mathematics, applied mathematics, statistics, data science, IT, or related disciplines.
Fixed net salary depending on expertise. Full-time 5/2. Remote from Europe, Asia, Georgia, Serbia.
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