Senior ASO Manager

Senior ASO Manager at Hypercell Games (Remote). Mobile game studio seeks owner of full ASO cycle across titles: metadata, localization, store experiments, events, visual testing, reporting.

Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market. We're looking for a Senior ASO Manager to build and scale our organic growth function — owning the full ASO cycle across multiple titles and driving growth through metadata optimization, localization, store experiments, promotional events, visual testing, and store performance improvements. Responsibilities: - Build and develop the ASO baseline across key company projects. - Launch and manage Google Play and App Store event calendars. - Perform metadata and keyword optimization for Android and iOS. - Develop and maintain localization systems across multiple markets. - Launch, analyze, and scale ASO uplift experiments. - Build and maintain ASO reporting and performance tracking. - Work closely with Creative teams on store visuals, screenshots, icons, and video assets. - Prepare store assets and event packages for game updates and featuring opportunities. - Collaborate with UA, Product, Creative, Analytics, BD, and Release teams to improve organic growth and store performance.

4+ years of ASO experience in mobile games. Strong ownership and ability to work independently: define priorities, build execution plans, develop hypotheses, execute them, and measure results. Hands-on experience with Google Play Console and App Store Connect. Strong knowledge of metadata and keyword optimization. Experience with promotional content and in-app events. Understanding of store conversion optimization and A/B testing. Experience with localization, ideally in puzzle or word games. Strong analytical skills and experience building ASO reporting systems. Active use of AI tools for content creation, localization, analysis, and creative hypothesis generation. Good English communication skills.

The opportunity to work on games played by millions of players. Implement your bold ideas. Paid vacation. Support for professional development (training, coaching, and more). Opportunity to grow and develop with the company. Supportive and warm working atmosphere within the team.