Retention Marketing Specialist

Retention Marketing Specialist for a performance/FinTech project. Work with customer base, analytics, and return funnel to increase repeat transactions and LTV. Fully remote, 5/2 schedule.

We are looking for a Retention Marketing Specialist for a performance/FinTech project. This role is for someone who can work not only with mailings but also with the customer base, analytics, and return funnel. The main task is to find growth points and increase the number of repeat requests, repeat loans, and LTV. Responsibilities: • Work with the customer base: - Segment customers by behavior, status, and interaction history; - Analyze customers after loan closure and find opportunities for their return; - Identify segments with a low share of repeat requests; - Find growth points for repeat loans and LTV increase; - Work with customer segments at different stages of the lifecycle. • Retention and repeat loans: - Analyze repeat loans and customer return; - Identify reasons for declining retention metrics; - Formulate and test hypotheses for growing repeat loans and LTV. • CRM communications

• Experience in Retention Marketing, CRM Marketing, Lifecycle Marketing, or a related field; • Experience with customer bases and segmentation; • Understanding of retention, LTV, repeat sales, and customer lifecycle; • Experience with SMS, Push, Email, messengers, or other CRM channels; • Ability to analyze the effectiveness of communications and customer funnels; • Good understanding of marketing metrics; • Ability to work with data and draw conclusions based on it; • Systematic approach, attention to detail, and independence. • Will be a plus: experience in FinTech, MFI, banking products, e-commerce, subscription services, or other projects with a high share of repeat requests.

• Fully remote work format; • Schedule 5/2; • Work with a large customer base and real retention tasks; • Opportunity to directly influence repeat loans, LTV, and key business metrics; • Work at the intersection of marketing, analytics, CRM, and product; • Opportunity to develop the retention direction and propose your own hypotheses.