Lead Marketing Specialist
GTNT, a satellite communications operator in Moscow, seeks a Lead Marketing Specialist to drive digital strategy, branding, and B2B growth. Salary 162,000 RUB/month.
Develop and implement digital strategy to meet business goals (leads, traffic, sales, brand awareness). Manage company reputation (SERM), analyze B2B products and services, conduct market and competitor research, organize and participate in exhibitions, prepare corporate presentations and materials for industry events (booklets, cases, commercial offers), develop and manage social media (VK, Telegram, etc.), oversee corporate websites, plan and optimize ad campaigns in Yandex Direct and other channels, configure and support web analytics systems (Yandex Metrica, etc.), segment client base for marketing activities, develop promotions, cross-promotions, and partnership programs, interact with contractors and internal departments, manage documentation for marketing activities, participate in shaping product line and pricing plans, collect and analyze customer feedback, and escalate risks, deviations, and critical incidents to management as needed.
Experience with Bitrix (CMS, CRM) - ability to configure components, work with content, integrate forms and analytics. Proficiency in Yandex Direct, Yandex Metrica, PowerPoint, Photoshop, Illustrator. Experience in B2B segment - understanding of sales specifics and communication with corporate clients, ability to adapt marketing messages for different decision-maker roles. Understanding of basic SEO and content marketing principles - ability to brief contractors and evaluate quality. Data and reporting skills - ability to structure information, draw conclusions, and present results to stakeholders. Ability to plan and prioritize tasks - experience in multitasking, meeting deadlines and budgets for marketing projects.
Work in a large dynamically developing company. Salary 162,000 RUB (before tax), after probationary period + 15,000 RUB (before tax), plus semi-annual bonus. Five-day workweek from 09:00 to 18:00, Friday until 16:45 (strictly office in Moscow, remote format not considered). Employment in accordance with the Labor Code of the Russian Federation. DMS policy with dentistry after probationary period.
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