Job Details

Retention Manager for an iGaming company in Limassol. Responsibilities include player retention, LTV growth, and user communication. Requires experience in retention/CRM/lifecycle marketing and English proficiency.

We are looking for a Retention Manager who will be responsible for player retention, LTV growth, and building long-term communication with users. This is a key position directly impacting revenue through segmentation, analytics, and lifecycle marketing. Responsibilities: - Development and implementation of retention strategy (Retention, Reactivation, LTV growth) - Building and managing dynamic user segments - Analysis of funnels: registration → deposit → repeat deposits → churn - Conversion optimization at all stages of the player lifecycle - Launching and managing CRM campaigns (Push / SMS / Email / In-App) - Creating personalized offers and bonus mechanics - Working with VIP and high-value segments - Conducting A/B tests and hypothesis validation - Identifying growth opportunities based on player behavior - Collaboration with product, marketing, and support teams

Experience in retention / CRM / lifecycle marketing Experience in iGaming or betting - a big plus Understanding of key metrics: LTV, Retention Rate, ARPU, Churn, ROI Experience with segmentation (including dynamic segments) Ability to analyze funnels and identify bottlenecks Experience with CRM systems (Customer.io, Salesforce, or similar) Analytical thinking and data-driven approach English - working level

Work from the office in Limassol Direct impact on business results Dynamic environment without bureaucracy Work with international markets Opportunity to grow with the product