Job Details

Retention Manager for iGaming company in Limassol, Cyprus. Responsibilities include player retention, LTV growth, and user communication. Requires experience in retention/CRM/lifecycle marketing and English proficiency.

We are looking for a Retention Manager who will be responsible for player retention, LTV growth, and building long-term communication with users. This is a key position directly impacting revenue through segmentation, analytics, and lifecycle marketing. Responsibilities: * Development and improvement of retention strategy (retention, reactivation, LTV growth) * Building and managing dynamic user segments * Funnel analysis (registration → deposit → repeat deposits → churn) * Conversion optimization at all stages of the player's lifecycle * Launching and managing CRM campaigns (push / SMS / email / in-app) * Development of personalized offers and bonus mechanics * Working with VIP and high-value segments * Conducting A/B tests and hypothesis verification * Identifying growth opportunities based on player behavior * Collaboration with product, marketing, and support teams

Experience in retention / CRM / lifecycle marketing Experience in iGaming / betting - a big plus Understanding of key metrics: LTV, Retention Rate, ARPU, Churn, ROI Experience with segmentation (including dynamic) Ability to analyze funnels and identify bottlenecks Practical experience with CRM systems (Customer.io, Salesforce, or equivalents) Analytical thinking and data-driven approach English - at a working level

Work in the office in Limassol Direct impact on business results Dynamic environment without excessive bureaucracy Work with international markets Opportunity to grow with the product