Product Marketing Manager

Product Marketing Manager at Got it Life, a Silicon Valley startup creating an AI-based mental health app. Remote, part-time with potential full-time. Promote product on Western markets.

Got it Life is a Silicon Valley startup that creates an innovative AI-based mental health app. We are looking for an experienced and proactive Product Marketing Manager to promote our product on the Western market (B2C and B2B). Responsibilities: • Develop and implement an organic growth strategy for the mobile app. • Work with promotion channels: full ASO management, influencer marketing, social media (SMM), contextual advertising (Google Ads, Meta Ads), email marketing. • Find and work with partners (coaches, associations, federations), create and develop own community, attract sponsors. • Perform analytics: deep analysis of campaign effectiveness (Google Analytics, AppsFlyer) and behavioral analytics for decision making. • Develop promotion strategies through corporate wellness programs. • Test hypotheses, scale successful practices, and coordinate team work.

Requirements: • Proven experience in successfully promoting mobile apps to Western markets (USA, Europe). Ideally, experience in healthcare, mental health, edtech, or AI. • Expert in launching and scaling products 'from scratch' with a focus on organic traffic and growth without a large budget. • Practical knowledge of key channels: ASO, influencer marketing, contextual advertising, SMM. • Experience working with partners, associations, and building communities. • Excellent analytical skills and a data-driven approach. • Fluent in English (B2 or higher). Nice to have: • Experience in B2B promotion (corporate sales or partnerships). • Content management and project management skills.

Working conditions: • Opportunity to become a key player in a Silicon Valley startup. • Remote work with flexible schedule (part-time with prospect of transitioning to full-time). • Work on a socially significant product in the mental health sphere.