Product Marketing Manager

Product Marketing Manager for Kontur.Talk, a B2B video conferencing service. Remote work. Responsibilities include positioning, marketing strategy, sales tools, and analytics.

Kontur.Talk is a video conferencing service for business, combining online meetings, corporate chats, collaboration boards, webinars, and broadcasts. It helps teams build effective communications, conduct meetings and events, record discussion results, and work in a secure environment. Over 2.5 million professionals use Talk monthly. Tasks: • Form and update positioning, value proposition, and key product advantages for the corporate segment. • Participate in forming the marketing strategy for the segment and be responsible for its implementation for assigned products and directions. • Form a product promotion plan, coordinate its execution, and evaluate the effectiveness of marketing activities. • Analyze the customer journey, identify barriers at the stages of attraction, connection, usage, and renewal, and form proposals for improvement. • Develop and update sales tools: presentations, product materials, communication scenarios. • Define key marketing metrics, analyze the results of launches and promotions, and form conclusions and recommendations for improving effectiveness.

• Experience in product marketing in B2B SaaS in IT. • Experience in target audience segmentation: forming customer portraits, ability to describe tasks, usage scenarios, selection criteria, and reasons for refusal. • Ability to form positioning, value proposition, and key messages for different customer segments. • Experience in developing strategies for attracting various target audience segments with a focus on the corporate segment. • Experience in forming comprehensive offers for segments, including pricing tasks. • Systematic approach, high level of responsibility, and analytical mindset. Effectiveness evaluation criteria: • Achieving product revenue plans. • Completion of semi-annual SMART tasks. • Compliance with target metrics from unit economics.

• Opportunity to influence the product. The marketer is embedded in the full cycle: together with the product team, we decide what features the product needs, how much it should cost, and who needs it. After that, we communicate the value to the client and develop relationships. • Decent working conditions. Salary matches skill level, transparent bonus and review system. • Freedom and responsibility. Trust in colleagues' expertise, no micromanagement. We design, calculate, defend, and implement solutions based on established processes. • Development support. Annual performance reviews, clear development track, strong marketing community. Help with conference speaking, podcasts, and articles. • Tech environment. We apply AI in products and internal processes where useful. • Care for your comfort. Work remotely, hybrid, or in office if available in your city. We provide equipment and everything needed.