Product Marketing Manager (PMM)

Insperia, an online school for exam preparation, seeks a Product Marketing Manager to manage the commercial site: strategy, hypotheses, tests, conversion optimization, and cross-functional team coordination. Remote, salary from 160,000 RUB + bonuses.

Insperia is an online school preparing students for the Unified State Exam (EGE) and Basic State Exam (OGE), with over 28,000 students and 10,000+ schoolchildren annually. We are looking for a Product Marketing Manager to take charge of the commercial part of the website—from messaging and CJM to conversion and revenue. Responsibilities: – Manage the website as a product: strategy, hypotheses, tests, releases – Improve the user journey and purchase process (JTBD, CJM) – Be responsible for key metrics: conversion to leads/sales, traffic, revenue – Work with Yandex.Metrica: analyze funnels, find growth points – Work with traffic and SEO: warm up branded traffic, attract non-branded traffic – Coordinate design, development, content, and SEO – Build systematic work with hypotheses

– Experience with commercial websites: impact on conversion, traffic, revenue – Experience with a website as a product: hypotheses, A/B tests, releases – Confident use of Yandex.Metrica (funnels, webvisor, click maps, segmentation) – Experience with SEO: task assignment, contractor control – Experience with Figma – Understanding of JTBD, CJM, UX/CX – Experience managing a cross-functional team (development, design, content, SEO) Nice to have: – Experience in EdTech/online education, ideally in the EGE/OGE niche. If no experience in this area but willing to learn, we will also consider.

– Salary from 160,000 RUB + bonuses for achieving results – Fully remote work – Flexible schedule: 5/2, weekends can be any, no strict start time – Contract with individual entrepreneur (IP) (tax compensated) – Participation in large-scale launches, product with social significance – Bonuses for successful projects – Full payment for education if needed – Great team atmosphere and corporate events