Product Marketing Manager (Performance & Lead Generation)

Sber seeks a Product Marketing Manager (Performance & Lead Generation) in Moscow to attract targeted traffic and generate leads for educational programs, events, and special projects.

Drive targeted traffic and lead generation for educational programs, events, and special projects. Set up, optimize, and scale advertising campaigns in digital channels. Manage digital performance channels: contextual and targeted advertising, working with CPL/CPA, CAC, ROMI and other key performance metrics. Find new promotion channels: test hypotheses, pilot new platforms and formats, and scale what works. Monitor traffic and manage budget: daily performance monitoring, reallocating budget between channels toward the most effective ones. Plan, launch, and evaluate OOH advertising in conjunction with digital. Provide regular analytics and reporting, preparing conclusions and optimization recommendations.

3+ years of experience in performance marketing / lead generation / acquisition or an advertising agency (education, EdTech, automotive, events, or complex products is a plus). Hands-on experience setting up and running campaigns in major digital channels (contextual, targeted, seeding) and strong knowledge of performance metrics: CPL, CPA, CAC, ROMI, funnel conversions. Experience with seeding in Telegram/MAX and understanding of this channel’s specifics. Ability to work with analytics tools and end-to-end analytics systems (Yandex.Metrica, CRM, dashboards). Experience managing an advertising budget and reallocating it promptly based on data. Analytical thinking, results and metrics orientation, and independence in decision-making. Experience with AI tools.

Hybrid work format (office at a cozy campus in Anosino). Corporate transfer to the campus from Ulitsa 1905 Goda metro station. Preferential mortgage lending terms. Prime subscription with sharing for three close people. VHI from the first day and insurance discounts for close ones. Corporate pension program. Children’s recreation and gifts at the Company’s expense. Company-paid training: online courses, unlimited library access, Corporate University training, workshops, meetups, and the opportunity to gain a new qualification.