Product Marketing Manager

Product Marketing Manager for RosDomofon, a B2B2C cloud platform at the intersection of SaaS, IoT, and Smart Home. Requires 3+ years in B2B marketing, IT/SaaS product experience, and collaboration with sales. Hybrid in Moscow, salary from 150,000 RUB.

We are creating our own B2B2C product at the intersection of SaaS, IoT, and Smart Home — a cloud platform for managing adjacent territory. Our clients are telecom operators, management companies, developers, and installers. The product already operates in more than 300 cities across 4 countries. Responsibilities: - Build and develop B2B product marketing: from research and positioning to regular communications and sales support - Dive into the product and translate complex technical features into clear business value for different client segments - Form positioning, value proposition, and product messaging - Work closely with the sales department: find growth points in the funnel and create tools that help move deals forward - Prepare sales enablement materials: presentations, case studies, product materials, comparisons, materials on new features - Build communications with clients and partners: email, Telegram, webinars, events, training and product materials - Participate in the launch of new features and services - Develop partner marketing and work with the existing client base - Collect feedback from clients and sales and turn it into marketing and product hypotheses - Analyze marketing effectiveness through CRM, funnel, and business metrics - When necessary, find and coordinate contractors for specific tasks

- Experience in B2B marketing from 3 years - Experience with IT / SaaS / technological B2B products - Experience in product marketing: segmentation, positioning, product packaging, value proposition - Understanding of long B2B sales cycle and working with multiple decision-makers - Experience of close interaction with the sales department - Ability to package a complex product in simple language - Experience in launching regular marketing communications - Independence: ability to set priorities, launch hypotheses, and bring tasks to results - Ability to view marketing through impact on sales and business, not just through reach and clicks Nice to have experience in B2B SaaS, PropTech, Smart Home, IoT, telecom, partner / customer / lifecycle marketing.

- Estimated salary: from 150,000 RUB - Hybrid format: Moscow, several days a week in the office - Direct interaction with the CEO - Employment according to the Labor Code of the Russian Federation - Accredited IT company, Skolkovo resident - Opportunity to independently build the marketing function and influence approaches - Work with a product that is already scaling in the market - Opportunity to involve contractors for specific areas