Product Marketing Lead

Travelpayouts, a travel affiliate platform, seeks a Product Marketing Lead to own product marketing strategy, drive business goals, and lead go-to-market for international markets.

Travelpayouts is an affiliate platform by the creators of Aviasales, specializing in monetizing travel traffic. We help travel bloggers and website owners worldwide earn from their content using affiliate tools from brands like Booking.com, Tripadvisor, Viator, and others. We are looking for a Product Marketing Lead to join the marketing team. This role is for someone who wants to be responsible for product marketing across the entire product line, influence strategy, and work closely with product and brand in the international market. Responsibilities: - Own product marketing for key areas (current products and new launches); - Drive achievement of business goals: launch marketing initiatives aimed at revenue growth; - Build and maintain product positioning and messaging: define how Travelpayouts looks in the market across segments and ensure consistent communications across channels; - Lead go-to-market end-to-end: prepare launch plans, coordinate preparation with stakeholders, execute launches, and measure impact; - Establish systematic work with market and partner insights: research, interviews, case analysis, competitor monitoring — and turn these data into product and marketing decisions; - Develop and coordinate the team; - Work with cross-functional teams (product, design, analytics, support, commercial) and help synchronize different marketing directions around common goals.

- 3+ years of experience leading product marketing in IT products or services; experience in fast-growing companies is a plus; - Ability to link product and marketing initiatives to business metrics and revenue, work across the full funnel: from onboarding and activation to retention and growth; - Managerial experience: hiring, developing, and coordinating a team, experience building transparent processes; - Willingness to combine strategy and operational work when necessary: independently conduct research and interviews, formulate messages, participate in GTM preparation and execution; - Ability to work with data: read dashboards and reports, evaluate effectiveness of initiatives and projects, make data-driven decisions; knowledge of key product and marketing approaches and frameworks (roadmap, MVP, JTBD, CJM, AARRR, ICP, value proposition, etc.); - English at B2 level or higher: most marketing is oriented to international markets; - Initiative, systematic thinking, and interest in the travel industry and affiliate marketing.

- Work from anywhere: not tied to location, paid in dollars, love to travel; - No bureaucracy: convenient healthy processes, horizontal and open communications, quick discussion of ideas and decision-making; - Compensation: voluntary medical insurance, psychotherapy or foreign languages, sports activities, and sick leave.