Product Manager, Personalization (SMB)

Product Manager for personalization of mobile and web app for small business at a bank. Focus on user experience, engagement, product metrics. Hybrid with remote bias.

Development of personalization for the bank's mobile app for the SMB segment: managing the home page, widgets, navigation, and user scenarios. Adapting user experience to different roles and segments of bank clients, based on their needs and behavior. Collecting and analyzing customer feedback (VOC, store reviews, interviews, surveys) to identify key problems and growth points. Forming product vision and strategy for personalization. Analyzing market trends and competitors, generating and testing hypotheses. Prioritizing and managing the backlog, forming the product roadmap. Managing a cross-functional development team, ensuring team KPIs are met. Preparing reports and presentations for the team and management. Synchronizing tasks and goals with other bank departments. Tracking and improving key product metrics: engagement, satisfaction, retention.

5+ years of experience in product management, in banking or digital products. Experience with personalization, UX/UI, and customer scenarios. Data skills: Excel, SQL, BI tools. Understanding customer experience research methodologies: CJM, NPS. Experience conducting qualitative and quantitative research. Knowledge and understanding of Agile processes (Scrum). Strong organizational and communication skills, experience managing cross-functional teams.

Hybrid work format with a focus on remote. Formed team and established internal processes. Competitive salary. Opportunity to influence a product used by thousands of entrepreneurs.