Product Manager (e-commerce)

Product Manager for user acquisition and activation at SimpleWine (e-commerce). Hybrid in Moscow.

Develop key points of first client experience and top of funnel: landing pages from organic and direct traffic, registration, web-to-app transition, partner, omnichannel and referral mechanics. Responsibilities: - Forming strategy and roadmap for acquisition and activation on website and mobile app. - Developing key entry scenarios: SEO pages and technical SEO, partner landing pages, promo entries, registration, web-to-app, referral and omnichannel mechanics. - Improving new user path from visit to first product value: target action, registration, app install, activation. - Finding growth hypotheses, setting priorities and launching experiments with marketing, SEO, CRM and analytics teams. - Independently conducting A/B tests: from hypothesis and design to evaluating incremental effect and scaling decisions. - Managing product backlog: decomposing initiatives, formulating requirements and user stories, working with business and product analysts, designers, developers and accepting results. - Developing a system of acquisition and activation metrics for managing decisions and growth investments.

Experience as product manager/product owner with 3+ years in web and mobile products. Preference for experience in: traffic acquisition, SEO, growth, activation, conversion, promo, loyalty programs in B2C/e-commerce or related products. Experience with funnels, cohorts, segmentation, attribution, and A/B testing. Skill to connect product decisions with business impact: user growth, conversion, revenue, or lower acquisition cost. Experience managing priorities with multiple stakeholders and data-driven decision making. Experience collaborating with marketing, CRM, SEO, design, analytics, and development teams.

Schedule 5/2, 10:00-19:00, hybrid: 3 days in office. Wide voluntary health insurance with clinic choice, dentistry, hospitalization, travel insurance, and discounts for relatives. Training in internal programs and external courses. Expertise in wine via courses, tastings, and trainings from experts and brand ambassadors. Discounts on company products, mobile communication compensation, corporate perks including fitness and restaurant discounts. Additional payment to full salary during vacations. Gifts for employees and their children for New Year and birthdays. Group fitness classes in office: yoga, pilates, qigong, functional training; corporate football, volleyball, badminton.