Product Manager (Digital)

Product Manager for a yarn retail business with mobile app and e-commerce. Remote/hybrid, project-based with possible full-time. Salary 200-350k RUB.

DomPryazhi sells Italian yarn in bobbins from brand overruns like Loro Piana, Gucci. We have retail stores with coffee shops in Moscow and St. Petersburg, a warehouse, offline courses, and a large loyal knitting community on Telegram. Currently, a website on Flutter and a large mobile app for knitters (paid community with gamification) are being developed. We are looking for someone to assemble it all and manage it. Need to write CJM, define MVP in a short time. Tasks: analyze current business processes and customer journey (CJM), find bottlenecks urgently; determine what to automate first and describe it in technical specifications for the website and app; manage development and marketing agencies: set tasks, accept work, control deadlines and budget; set up analytics: where buyers come from and what drives sales; test growth hypotheses: repeat purchases, online sales, loyalty club.

Experience as a product manager in e-commerce or retail for 3+ years; launched websites or apps that you can talk about with numbers; understanding of both development and marketing: funnels, CRM, analytics, technical specifications. Nice to have: experience in a business with both offline stores and online sales; automation skills: no-code/low-code, n8n, AI tools; understanding of creative audiences and communities.

Direct work with the owner, no bureaucracy; real impact on the product - your decisions are immediately visible in sales; a live business with a loyal audience, not a startup from scratch; opportunity to assemble a digital team under you; long-term cooperation if we work well together. Work format: remote/hybrid. Salary: 200-350k RUB.