Product Content Specialist

Product content specialist for Medical Planet, a CareTech startup for people with disabilities. Create content, conduct interviews, manage social media. Salary 70,000 RUB + KPI.

Medical Planet works in rehabilitation and technical rehabilitation aids. One of the directions is the project "Mobilita", a CareTech startup and digital ecosystem for people with disabilities and their families. The company develops the product and receives the status of a Skolkovo resident. Responsibilities: - Create product content: articles, instructions, collections, news, and explanatory materials. - Monitor news and changes in the niche, keep published materials up to date. - Conduct CustDev interviews with users, collect questions, problems, needs, and user stories. - Conduct interviews with doctors, rehabilitation specialists, and other experts, structure information, and turn it into understandable content. - Find topics and insights for new materials and improving existing content. - Collect and structure feedback on the product and content, pass conclusions to the team. - Prepare email newsletters, push notifications, and in-service communications. - Analyze content and communication results by metrics, suggest improvements. - Fully manage social networks: plan content, prepare and publish posts, adapt product content, work with comments and messages. - Work in a pair with another content specialist: each has their own directions, areas of responsibility, and KPIs.

- A person who understands content as part of the product and a tool for working with the user. - Understands target audience, segmentation, needs, offer, and user scenarios. - Able to independently conduct CustDev: prepare interviews, ask questions without leading to answers, and find real user problems. - Able to turn user insights into concrete solutions: material topics, presentation changes, newsletters, notifications, and suggestions for the product team. - Able to write in simple human language and explain complex things. - Has marketing thinking and understands the task and target action of each material. - Able to independently search for news topics, notice outdated information, and suggest topics without a ready-made brief. - Confidently works with numbers and evaluates content results by metrics.

- Salary 70,000 RUB + KPI. - Payments without delays. - Work in a fast-growing company with a socially significant product. - Technical part of working with email, push, and internal communications will be taught. - Ready to consider candidates of different levels. - With stronger experience, a leading role in the content direction can be discussed, with coordination of the second content specialist and responsibility for the direction as a whole.