PR/SMM Manager

PR/SMM manager for a new restaurant gastronomic project in St. Petersburg. Full-time, hybrid. Salary up to 120,000 RUB.

We are looking for a strategist who will be responsible for the restaurant's recognition, guest flow and reputation management in the local market. Responsibilities: - Develop and implement a yearly promotion strategy (positioning, channels, KPIs for traffic and average check). - Plan and allocate advertising budget, calculate cost of acquiring a guest (CAC) and activity ROI. - Build a pool of influencers (food bloggers, local SPb publics), organize collaborations and measure their effectiveness. - Announce and cover events at Hovard Club (parties, gastronomic dinners, special events), work with the event department. - Manage social media (visuals, tone of voice), write press releases, interact with city media and aggregators (2GIS, Restoclub). - Track reviews on maps and social media, prepare performance reports.

Experience in PR from 2 years Successful cases in HoReCa business Independence, active stance, creativity, flexibility, negotiation skills

Salary: 90,000 – 120,000 RUB per month Official employment Meals in the office Office in the city center Full-time employment, office/hybrid (on-site presence during events)