PR Manager with Steam Knowledge (Gamedev / Global, PC)

PR Manager for an indie studio promoting PC games globally on Steam. Full remote, flexible schedule, up to 120,000 RUB + sales commission.

PR Manager in the indie studio Next Genium is responsible for promoting PC games on the global market and fully managing the Steam funnel: from page design and wishlist setup to festivals, Playtest, demos, and release. The main goal is to attract targeted traffic to the Steam page and grow quality wishlists before release, then convert them into sales. Responsibilities: • Full management of the Steam page: design, texts, screenshots, trailers, tags, localizations, updating materials for each beat. • Forming marketing beats: announcement, trailer, Playtest, demo, festivals, showcases, and release. • Setting up and managing Steam mechanics: wishlist campaigns, Playtest registrations, demo versions, festival participation (Next Fest, thematic fests), discount and release windows. • Working with foreign and Russian media, bloggers, and streamers—aiming for transitions to the Steam page. • Preparing pitches, press releases, press kits, and PR materials in Russian and English. • Organizing mailings, previews, interviews, and publications. • Working with Reddit, X, Discord, Steam, and gaming communities. • Setting up UTM tags, tracking traffic sources, and analyzing reach, Steam transitions, conversions, and wishlist dynamics. • Conducting personalized emails to media and influencers, tracking the effectiveness of each source. • Analyzing the results of each beat and adjusting strategy during the campaign.

• Middle / Middle+ level • Experience in gamedev, gaming PR, influencer marketing, or a related field • Experience with full Steam page management and Steam funnel—required • Understanding of wishlist building mechanics, Playtest, demo, and Steam festivals • Experience running PR or marketing campaigns with measurable wishlist results • English Upper-Intermediate or higher • Ability to write strong texts and pitches • Understanding of Western and Russian gaming audiences • Independence and ability to drive a campaign from idea to result • Portfolio or cases with concrete results in Steam wishlists and sales will be a strong advantage.

Fully remote, 7.5 hours per day, with team synchronization according to Moscow time. Contract type: GPC / self-employed / individual entrepreneur. The studio provides all necessary services and tools, and there is a budget for external marketing activities. Salary: up to 120,000 RUB plus sales commission.