PR Manager (Gamedev / Global, PC)

PR Manager for indie studio Next Genium, promoting PC games globally. Remote, flexible schedule, up to 120,000 RUB + sales percentage.

PR Manager in indie studio Next Genium is responsible for promoting PC games on the global market through media, influencers, gaming communities, and marketing news hooks. The main goal is to form and implement marketing beats, attract targeted traffic to Steam, and increase the number of quality wishlists before release. This approach aligns with Steam marketing logic: announcement, trailer, Playtest, demo, festivals, and release are considered separate marketing events. Responsibilities: • Form marketing beats: announcements, trailers, Playtest, demos, festivals, showcases, and releases; • Work with foreign and Russian media, bloggers, and streamers; • Prepare pitches, press releases, press kits, and other PR materials in Russian and English; • Organize mailings, previews, interviews, and publications; • Work with Reddit, X, Discord, Steam, and gaming communities; • Analyze reach, Steam traffic, traffic sources, conversions, and wishlist dynamics.

• Middle+ / Senior level; • Experience in gamedev, gaming PR, influencer marketing, or related field; • Understanding of Steam and wishlist mechanics; • Experience running PR or marketing campaigns; • English Upper-Intermediate or higher; • Ability to write strong texts and pitches; • Understanding of Western and Russian gaming audiences; • Independence and ability to drive campaigns from idea to result; • Portfolio or cases with concrete results are a big advantage.

• Fully remote, 37.5 hours per week, team synchronization on Moscow time. • Contract: GPC / self-employed / individual entrepreneur. • All necessary services and tools provided by the studio, plus budget for external marketing activities. • Salary: up to 120,000 RUB net + sales percentage.