PR & SMM Manager

PR & SMM Manager at Haistex. Remote. B2B products for cloud migration, disaster recovery and backup. Focus: PR, media relations, brand reputation, SMM and email marketing.

Haistex builds B2B products for cloud migration, disaster recovery and backup, helping large companies securely migrate and protect IT infrastructure in the cloud. The marketing team is looking for a specialist to develop three key areas: PR, SMM and email marketing. Responsibilities: PR & media: - Develop a PR plan together with the Marketing Director - Prepare and distribute press releases - Build relationships with media, journalists, analysts and industry experts - Find news hooks and organize publications in specialized media - Monitor Pressfeed, HARO and similar platforms, prepare expert comments - Coordinate work with external PR agencies when needed Brand reputation: - Develop the company's presence on rating platforms and software catalogs - Develop product presence on G2, Capterra, Trustpilot and other review platforms: update information, respond to reviews, increase their number and average rating - Organize company participation in industry awards and ratings Content & SMM: - Develop an SMM strategy together with the Marketing Director - Create a content plan for LinkedIn, X, Facebook, Reddit, Telegram, VK and other platforms - Assign tasks to the content team, accept finished materials and monitor deadlines - Publish content, manage corporate accounts, respond to comments and messages - Optimize company pages and improve social channel performance - Look for collaboration opportunities with influencers and opinion leaders Email marketing: - Develop email marketing and customer communication lifecycle - Coordinate preparation and launch of regular and ad-hoc mailings

- 3+ years of PR experience in IT B2B (must be Enterprise products or complex SaaS) in the Russian and international markets - Experience interacting with journalists, technical bloggers, PR agencies - Ability to manage multiple projects simultaneously - Ability to work with analytics and evaluate PR activity effectiveness - Understanding of SMM specifics for B2B companies: developing expert content, working with a professional audience and evaluating communication effectiveness - Excellent written and oral communication skills - English C1 (Advanced) or higher — for writing, editing and approving materials about/on behalf of the company Nice to have: - Experience assigning tasks and accepting content writing work - Experience working with technical influencers - Experience in international PR and launching global communication campaigns - Important: include a short cover letter (2-3 sentences about relevant experience) with your resume

- No bureaucracy — the team values speed and quality results - Work in a team of professionals with prospects for professional growth and development - Remote work format - Competitive salary and annual review based on performance - Voluntary medical insurance (VMI) + compensation for psychologist and sports - Compensation for English and professional training