Performance Marketing Specialist

Remote performance marketing role for Global Generation to manage paid ads on Meta, Google, and YouTube for education mentorship and test prep platforms.

Manage paid advertising for Global Generation on Meta, Google, and YouTube for mentorship on studying abroad, SAT/IELTS prep platforms, and YouTube channels. The quiz, CRM, and audiences are already set up. Looking for someone to take control of ads and manage them daily. Responsibilities: - Analyze creatives: what works, what doesn't, what to create next, assign tasks to designer - Monitor ads daily: spend, leads, cost per lead - Optimize campaigns: disable weak ones, scale strong ones, test new ones - Ensure audiences are collected properly: retargeting, YouTube viewers, customer base - Verify pixels, tags, and CRM leads work correctly and numbers align - Weekly performance reports

Experience: - 1+ year hands-on experience with Meta Ads and Google Ads - Experience with retargeting and audience management - Ability to read data: leads and payments matter more than clicks - Understanding what creatives work and ability to explain it to a designer Nice to have: YouTube Ads and Yandex Direct