Head of Marketing (Performance)

Head of Performance Marketing for a car import/sales company, building and managing a data-driven acquisition system. Remote, salary 100,000-150,000 RUB fixed plus bonuses up to 250,000 RUB.

We are an actively developing company importing cars to order and selling them across Russia. There is a flow of leads, an in-house marketer, and contractors. What is missing is a system: unified tagging, a weekly decision cycle based on data, and understanding of what each channel actually costs. We seek a leader to build and manage this system. The team includes an in-house marketer and a pool of channel contractors.\n\nResponsibilities:\n• Acquisition system: context, Telegram channel seeding, audience parsing. Calculate cost per lead and per deal for each channel;\n• Work with raw traffic: mailings, message sequences, moving people to our Telegram channel, regulations for managers;\n• Develop the second region: bring Yekaterinburg to Perm's level and above in monthly sales;\n• Brand collaborations with partners;\n• Contractors and freelancers: selection, task setting, quality control, replacement;\n• Content line and short video tests with the SMM department;\n• Analytics and reporting: weekly data-driven decision cycle, performance and brand metrics.

• Experience leading performance marketing: responsible for the acquisition system and its results, not just the volume of work done;\n• Think in metrics: CPL, CAC, funnels' stage conversion, deal cost. Know your numbers before and after;\n• Worked with contractors and freelancers: found, assigned tasks, replaced;\n• Able to automate processes among employees.

• 100,000–150,000 RUB fixed on hand, depending on experience;\n• KPI bonus, total income up to 250,000 RUB per month;\n• Remote, no city attachment;\n• The owner joins strategy meetings once every one to two weeks, the rest is your decision zone;\n• Start immediately after the introductory meeting.