Paid Media Specialist

Paid Media Specialist for Google Ads and Meta Ads campaigns, lead generation and e-commerce. Remote, freelance/part-time, payment in EUR.

• Managing and optimizing campaigns in Google Ads (Search + Performance Max) and Meta Ads - lead generation and e-commerce. • Semantics and negative keywords: collecting keywords, analyzing search queries, negative keywords, working with match types. • Ads: testing RSA, maintaining Ad Strength 'Excellent', extensions. • Managing bids and budgets on Smart Bidding (tCPA / tROAS). • Performance Max: asset groups, audience signals, brand exclusions, placement cleanup. • Meta: campaign assembly, audience and creative tests, budget management. • Reporting: weekly control + monthly KPI report (CPA/CPL, ROAS, impression share, lead quality). • Checking tracking correctness at GA4/GTM level (deep setup is on us).

• 3+ years of practice in Google Ads (Search + PMax) and Meta Ads - with results you can show (before/after, timelines). • Proficient in Google Ads Editor. • Discipline in working with search queries and negative keywords, Smart Bidding, RSA / Ad Strength optimization. • Knowledge of GA4, stable weekly rhythm and clear independent reporting. • English from B2 (correspondence and reports in English). Russian - a plus (founder speaks Russian), but not required.

• Format: full remote, freelance / part-time, flexible schedule. • Start with a test task (audit of a live account + 30-day optimization plan). If strong result - transition to ongoing monthly management; volume and payment grow with number of clients. • Payment in EUR via international platforms. Start from ~400€/month per project (discussed by workload).