Middle+ PR Manager

Middle+ PR Manager at APUM Agency, remote, project or permanent engagement, salary 90,000–160,000 RUB. Responsibilities include PR strategies, media pitching, content creation, and working with media and alternative channels.

Responsibilities: • Prepare and defend strategies, media plans, content plans • Write articles, commentary, research, news, press releases and post-releases (including with AI) • Pitch material to media and organically integrate commercial/native placements where justified • Extract the essence from briefs, write structured articles and comments of Tier-1/Tier-2 level • Evaluate real reach, citation, and impact of outputs on business tasks • Work with alternative placement channels, e.g. Telegram channels • Build interaction with government agencies, organizations, NGOs, and find strategic partners

Requirements: • PR experience from 3 years; agency work or managing several clients in parallel as an advantage • Ability to independently write structured texts • Understand how an editorial office works so pitches do not go to spam • Warm contacts and cold pitching skills • Ability to argue how a news hook/activity solves the client's business tasks • Ability to save the client's budget • Use AI while understanding that neural networks are only an auxiliary tool • Know and apply advertising law in practice • Work with Medialogia, also know how to manually collect mentions and reach • High level of self-organization when remote • Ability to find a flexible yet confident approach to the client What we do NOT want to see: • Work in the style of 'send a release and wait months for a response' • Fuss without purpose • Excusing lack of outputs by 'editorial busyness' or 'complex topic'

Work format: remote. Employment: project or permanent (depending on tasks and cooperation format). Registration: Individual Entrepreneur / Self-employed / GPC contract. Payment: 90,000 — 160,000 RUB (discussed individually based on interview results).