Job Details
CRM Marketing Project Manager
CRM Marketing Project Manager at Yandex Market. Responsibilities include developing trigger and ML scenarios, CRM systems, and creating a unified CDP. Requirements: experience in organizing cross-functional teams, knowledge of communication channels, project management practices.
Developing trigger and ML scenarios: • You will launch new effective triggers and test existing ones for our audience. • You will improve ML scenarios with the machine learning team. Developing the CRM system: • You will plan and organize the process of refining the current CRM system and coordinate the work of different teams: developers, analysts, and specialists in setting up communications in CRM. Creating a unified CDP: • You will participate in the development of the Market's CDP system: combine team needs, lead the creation of a unified data warehouse, and its implementation into marketing processes.
• Organized the work of cross-functional teams. • Know how communication channels work, their pros, cons, and features. • Proficient in project management practices: able to plan and decompose tasks, meet deadlines, track key project metrics. • Able to process a large amount of information and turn it into concrete projects with clear goals and implementation stages. • Attentive, creative, and open to experiments.
• Health. • Growth and development. • Sports. • Extended medical insurance starts working from the first month at Yandex. It includes dentistry, annual check-ups, emergency care abroad, treatment for critical illnesses, including oncology, and accident insurance. • As well as psychotherapy in the office or online services, laser vision correction after one year of work, pregnancy management and childbirth — after two years. • Insurance for relatives on an 80/20 system.
Don't miss a single job
Subscribe to our Telegram channel