Marketing Specialist (Product Packaging)

MDI, a premium real estate developer, seeks a Marketing Specialist for product packaging. Salary 200,000-250,000 RUB, on-site in Moscow region.

Conduct customer development with current, potential, and lost clients. Research motives, needs, desires, fears, objections, and decision criteria. Build Customer Journey Maps and identify influence points. Turn insights into offers, positioning, and marketing concepts. Create sales-driven websites, landing pages, presentations, and other marketing materials. Develop headlines, texts, page structures, and communication scripts. Find differentiators against competitors. Collaborate with designers, layout specialists, and developers. Manage full project cycle from research and hypothesis to launch, analytics, and optimization. Analyze material effectiveness and improve conversion. Propose new approaches and tools to strengthen marketing.

Deep understanding of marketing, positioning, offers, and packaging. Ability to find strong messages and turn them into persuasive texts. Strong copywriting skills. Understanding of buyer psychology and working with motives, fears, and objections. Understanding the impact of packaging on conversion and business results. Ability to design selling page structures and communications. Capable of independently leading projects from research to launch and optimization. Skilled in setting tasks for designers, layout specialists, and developers, and controlling deadlines and quality. Self-driven in finding marketing improvements. Plus: Experience in packaging premium or high-ticket products; experience creating selling landing pages and presentations; analytics and A/B testing skills; cases where decisions improved conversion, leads, or sales; experience with real estate, complex products, or long decision cycles.

Salary 200,000-250,000 RUB, final offer depends on experience and competence. Opportunity to increase income with results and responsibility. Schedule 5/2, Saturday and Sunday off. Work in a suburban marketing house in Klin district, Moscow region. Work primarily on company premises; remote is not available. Corporate leisure and team support. Opportunity to grow to department head and build own team. Candidates from Moscow and other regions are considered if willing to relocate or change lifestyle.