Job Details

Yogi is seeking a Marketing Specialist for a remote position. The role involves developing growth strategies, increasing revenue from new channels, and scaling traffic through experiments. Experience with B2C subscription apps and Meta Ads is required. The company offers full remote work worldwide and salary in crypto.

Yogi is a startup creating a mobile app for yoga, designed for people who spend a lot of time sitting at a computer at home or in the office. Thanks to AI and computer vision, we offer the most personalized and accurate exercise recommendations, helping to maintain health and reduce stress. TASKS: • Build a growth strategy: goals, channels, budget, metrics, roadmap of tests. • Increase the share of revenue coming from new working channels. Grow revenue in Meta. • Scale traffic through constant experiments (new creatives and approaches), as well as by testing new tools with a contractor. • Work closely with the creative producer and designer — launch from 150 creatives per week together. • Calculate the payback and efficiency of advertising channels in detail, collect data from Appsflyer and Google. • Later – test and build work with bloggers and UGC. • Search for and supervise contractors.

• Experience in B2C applications with subscription economics (lifestyle/foodtech/healthtech are welcome). • Cases of scaling purchases in Meta Ads, preferably in subscriptions. • Ability to test and scale channels beyond Meta (TikTok, UGC, influencers, referrals, content marketing). • Experience working with an English-speaking audience.

• Full remote work worldwide. • Salary in crypto. • Direct work with CEO and CPO, fast pace, minimal bureaucracy, easy idea approval, and great freedom. • Work in a mature, self-sustaining project.