Marketing Specialist at Belblanka Publishing House

Marketing Specialist at Belblanka Publishing House in Minsk. Tasks: media relations, PR, press releases, advertising placement, SERM, content, social media, photo/video, influencers. Requirements: degree in marketing/PR/journalism, 2+ years experience, fluent Belarusian and Russian.

Organization and development of interaction with mass media, journalists, editorial offices and online publications. Coverage of news about the enterprise's activities, including searching for and independently initiating information occasions, preparing information materials and promoting them in the media. Preparation of press releases, news, informational and advertising materials. Information support of advertising, marketing, image and social events of the enterprise. Organization of placement of advertising and information materials in media (radio, television, internet platforms). Monitoring of publications and mentions of the enterprise in the information space, SERM/reputation management. Preparation of news and information materials for the enterprise's official websites. Participation in developing ideas and preparing content for social networks. Participation in creating photo and video materials for advertising and information projects. Participation in filming, interviews and other public events as a representative of the enterprise. Work with bloggers and influencers. Preparation of corporate information materials. Information support of social, public and ideological initiatives of the enterprise. Interaction with structural divisions of the enterprise to obtain information and form information occasions.

Higher education in Marketing, Management, Advertising, Public Relations, Journalism and/or additional business education in the profile. Experience in advertising, marketing, PR, journalism from 2 years. Fluent oral and written speech. Skills in preparing texts for media, websites, corporate publications, printed products and social networks. Skills in preparing presentations, defending projects and ideas. Experience interacting with media and representatives of information platforms; a database of contacts and established professional connections with media representatives will be an advantage. Ability to independently initiate and formulate information occasions. Skills in preparing and organizing advertising and information events. Knowledge and maintenance of document flow for own activities. Ability to work with photo and video content. Confident command of Microsoft Office. Command of graphic editors and services for creating visual content (Canva, CorelDRAW, Adobe Photoshop and/or analogues) will be an advantage. Excellent command of Belarusian and Russian languages. Personal qualities: developed communication skills, business style of communication and culture of behavior; initiative and ability to independently find and propose solutions; literacy, responsibility and attention to detail; creativity and a developed sense of information occasion; ability to represent the organization and confidently work in public and in front of the camera; organization and ability to work simultaneously on several projects; ability to quickly respond to changes and non-standard situations; stress resistance and emotional stability; tact, correctness and adherence to business ethics; focus on results.