Marketing Specialist

Marketing Specialist at Shakh Golden Group, Almaty. Manage marketing activities, brand awareness, trade marketing, events, PR, and analytics. Salary fixed + KPI bonuses.

Main goal: manage marketing activities to increase brand awareness, stimulate demand, organize effective sales channels (including retail chains or dealers) and increase market share. Tasks: • Market research: analysis of competitive environment, price monitoring, studying behavior and needs of target audience. • Trade marketing: development, organization and control of promotional campaigns, loyalty programs and motivation for partners and end customers. • Brand and POSM management: development and order of printed materials, advertising materials, catalogs, souvenirs; control of point-of-sale design (merchandising). • Event organization: preparing the company for participation in specialized exhibitions, presentations, conferences, client days and internal events. • PR and media planning: interaction with media, professional associations and partners; placement of outdoor advertising, radio, TV or press ads. • Working with contractors: search and control of printing houses, advertising agencies, designers and suppliers of souvenir products. • Analytics and reporting: evaluating effectiveness of marketing activities, managing marketing budget, reporting to management.

• Education: higher specialized education (Marketing, Economics, Public Relations). • Professional experience: successful experience as a classic marketer, brand or trade marketer from 3 years (preferably in Entertainment, Restaurant complexes, Manufacturing). • Key skills (Hard Skills): knowledge of classic marketing basics, pricing and sales promotion methods, experience organizing events 'turnkey' and working with contractors, confident MS Office (especially Excel for calculations and PowerPoint for presentations). • Understanding of basic principles of design and layout (to speak the same language with designers). • Personal qualities (Soft Skills): developed communication skills, organizational skills, initiative, ability to work with large volumes of information and strictly meet deadlines.

• Stability: official employment from day one, fixed salary + bonuses based on KPI results. • Working conditions: comfortable office, work schedule announced at the interview, compensation for mobile communication and business travel expenses (if trips are expected). • Resources: dedicated marketing budget under approved strategy. • Growth: opportunity to implement large-scale projects, professional training at company expense, and career growth to lead marketer / marketing director.