Marketing/PR Manager at Maneki

Marketing/PR Manager for Maneki cafe in Yaroslavl. Full-time, hybrid work. Develop digital marketing strategies, manage SMM and PR, boost revenue. Experience in HoReCa required.

About us: Maneki (https://manekicafe.ru/). City of Yaroslavl, but willing to consider candidates from other cities with a visit to Yaroslavl once a week. Tasks: • Development and implementation of digital marketing strategies: SEO, content marketing, email marketing, targeted advertising. • Website management: prototyping landing pages for different advertising campaigns, optimization for conversion increase. • Development of brand awareness and positioning. • Revenue growth: attracting new guests, increasing average check, number of deliveries, repeat visits, and venue occupancy. • Trends and creativity: constant monitoring of restaurant and digital trends, independent idea generation and their quick implementation. • Digital and advertising: management of SMM, targeted advertising, content, analytics, and advertising budgets. • PR and collaborations: work with media, bloggers, influencers, partners, and venue reputation. • Events: organizing events, special projects, and advertising campaigns aimed at increasing demand. • Analytics and results: monitoring KPIs, marketing investment effectiveness, guest flow, and revenue plan fulfillment.

• At least 2 years of experience in marketing/PR in HoReCa. • Experience in budget management and working with contractors. • Practical knowledge of digital tools: SEO, SMM, contextual/targeted advertising, email marketing. • Active use of AI tools (neural networks, ChatGPT, analytical agents) for automation and efficiency improvement. • Experience with web analytics systems (Yandex.Metrica, Google Analytics), CRM systems. • Ability to build dashboards to visualize key metrics (ROMI, CAC, LTV, channel conversion, average check, etc.). • Skill in audience segmentation based on behavioral data: not just looking at overall numbers, but identifying guest clusters and developing personalized offers for each cluster. • Creativity, knowledge of modern trends. • Ability to work at a fast pace, make quick decisions, and adapt to market changes. • Autonomy and responsibility: ability to independently go from idea to implementation, control execution, and achieve results.

• Stable and competitive salary, discussed individually. • Full-time employment, 5/2 work schedule. • Direct interaction with the manager and participation in strategic decisions. • Freedom to generate and implement ideas, opportunity to launch projects and influence brand and business results.