Job Details

Marketing Performance Manager needed for a Web3 MMORPG project in Tbilisi. Responsibilities include performance analytics, reporting, and campaign optimization. Requires crypto/Web3 experience and strong performance marketing background.

Elements of a Soul (EOAS) is a Web3 MMORPG set in 2137, combining open-world gameplay, real Bitcoin mining integration, and an NFT-driven player economy. We are looking for a Marketing Performance Manager to turn marketing performance data into clear growth decisions. Key Responsibilities: Lead performance analytics and reporting: Set up tracking, build dashboards, define KPIs per KOL, cohort, channel, and campaign, manage UTM and on-chain attribution, run A/B tests, and translate data into actionable growth decisions. Optimize campaign performance: Track paid, token-based, and performance-based partnerships, evaluate ROI, identify growth opportunities, and improve conversion from community attention to measurable results. Support Web3 growth strategy: Contribute to campaign planning around NFT mints, token-related activations, whitelist campaigns, community growth, and player acquisition.

Crypto/Web3 experience is a hard requirement: You have personally worked on or launched projects involving token launches, NFT mints, on-chain economies, Web3 communities, or crypto-native growth campaigns. Deep Web3 fluency: You understand NFTs, tokens, tokenomics, P2E models, DAOs, crypto community behavior, and what drives trust, hype, engagement, and conversion in Web3 audiences. Strong performance marketing background: 3+ years of experience in performance marketing, ideally with proven results in crypto/Web3, community acquisition, or growth experiments. Analytics-driven mindset: Analytics is part of your daily workflow. You are confident with platform analytics, Google Analytics, spreadsheets, A/B testing, campaign reporting, and performance optimization.

Competitive compensation Direct collaboration with the founders Freedom to build the marketing performance function from scratch Career growth path On-site work in Tbilisi with the core team