Marketing Manager

IBB Minsk is looking for a proactive Marketing Manager to promote the hotel, conference center, and Westfalia restaurant. Office in Minsk, full-time 5/2. Salary discussed at interview.

IBB Minsk — a complex combining a hotel, conference center and Westfalia restaurant. We are looking for a versatile marketer interested in diving into the product, finding growth points, proposing ideas and independently bringing them to implementation. We value not just an executor, but an initiative-driven specialist focused on commercial results. Responsibilities: - Participate in forming and implementing the marketing plan. - Develop promotion for IBB Hotel, IBB Conference Center and Westfalia restaurant. - Develop and launch promotions, special offers and advertising campaigns. - Manage and grow social media: content plan, texts, publications, Stories, Reels. - Create content: take photos, shoot and edit video, develop visuals in Canva / Adobe. - Work with the website on Tilda: pages, landing pages, promotions, forms and content. - Manage digital advertising contractors: set tasks, monitor campaigns and analyze results. - Control the marketing budget and its effectiveness. - Work with analytics: lead sources, UTM tags, advertising channels, conversions, cost of acquisition. - Work with Bitrix24: lead sources, database segmentation, CRM marketing, mailings and reporting. - Participate in setting up end-to-end analytics. - Analyze results of marketing activities and propose what to strengthen, change or disable. - Initiate and implement own promotion ideas.

We are looking for a person with a proactive position and commercial thinking, who does not wait for constant task assignment but notices opportunities and proposes solutions. We especially value: - Independence and initiative. - Interest in the product. - Focus on commercial results. - Ability to prioritize and complete projects. - Good visual taste. - Willingness to be involved in the life of our venues: photographing, filming events, finding news hooks and creating content. What we expect from the candidate: - Completed higher education in marketing or related specialties. - Marketing experience from 2 years. - Experience promoting commercial products or services. - Understanding of digital marketing and key advertising metrics. - Experience working with contractors for contextual and/or targeted advertising. - Experience managing social media and creating content. - Photo and video shooting skills, basic editing. - Confident use of Canva; Adobe Photoshop / Illustrator will be an advantage. - Experience with Tilda. - Understanding of web analytics, UTM tags and end-to-end analytics; experience with Bitrix24 and understanding of CRM marketing.

Work across three areas at once — hotel, conference center and restaurant. Opportunity to influence the company's marketing and implement own ideas. Support from the manager and ability to engage contractors. Official employment and social guarantees. Schedule 5/2, from 8:45 to 17:15. Office: Minsk, Gazety Pravda Ave., 11. Meals at Westfalia restaurant at a special employee price. Salary based on interview results.